New Year, New Me: Save up to $50 on your DNA Food Test + Coaching →

Trusted by over 175,000 members

Personalized nutrition, built from your biology

Understand how your DNA & food habits influence metabolism

Turn insight into lasting change with personalized coaching & support

Understand how your DNA and food habits shape your metabolism, then turn those insights into lasting change with expert coaching and personalized supplements.

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There is no one-size-fits-all path to wellness

Some people want insight. Others want guidance. Some want a more comprehensive, hands-on approach.

That’s why GenoPalate offers three ways to get started, based on the level of guidance and personalization you want.

DNA Nutrition Test

For those who want to understand their genetic nutrition blueprint and make changes on their own.

$179

one-time payment

Select & Continue

FSA/HSA Eligible
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Includes:

Genetic analysis of thousands of markers

Daily macro and micronutrient targets

300+ foods scored for your DNA profile

Insights on gluten, lactose, caffeine & alcohol

Stress and eating behavior insights

Personalized supplement formulas & recommendations

At-home saliva test kit

Optional: Upload data from 23andMe, AncestryDNA, MyHeritage, and FamilyTreeDNA (save $50)

1:1 health coaching

MOST POPULAR

DNA Nutrition Test + 
Health Coaching Membership 

For those who want guidance from an expert coach on turning personalized insights into real habits and change.

$149

first month

then, $99 month – cancel anytime

Select & Continue

FSA/HSA Eligible
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Includes everything in both plans, plus:

Save $129 when bundled

First month of foundational coaching starts immediately upon purchase

Personalized coaching begins when results are ready

Save 20% on all supplements and additional tests

Priority access to expert webinars and education courses

Complimentary vitamin and supplement powder samples

AI-powered recipe & grocery planner (coming soon)

Health Coaching Membership

For those who want one-on-one coaching support to build sustainable lasting habits.

$99 month

automatically renews – cancel anytime

Select & Continue

FSA/HSA Eligible
Title

Includes:

1:1 accountability, guidance, and motivation from a certified coach

Bi-weekly virtual coaching sessions via Zoom

Buildable foundation designed to support energy, metabolism, and sustainable weight management

Supplement guidance to support overall wellness

Ongoing progress tracking to celebrate wins and adjust strategies as you grow

A 5-day meal guide to start your wellness journey

Save 10% on supplements and test kits

DNA nutrition test + reports

Meet with a wellness advisor

Not sure where to start? Schedule a complimentary call with an advisor who will help you determine which pathway to take to ensure you're on the path to long-term success.

Book a call

Your body is unique. 
Your wellness plan should be, too.

Step 1

We analyze your biology

We use DNA testing, food behavior insights, and optional blood markers to understand how your body processes nutrients, stores energy, and responds to food.

Step 2

We translate data into action

Our expert health coaches turn your results into clear, personalized nutrition guidance that fits your life and helps you continue to make progress on your goals.

Step 3

We support you long term

Continued coaching, personalized supplements, and ongoing adjustments help you build habits that actually stick.

The science of genetics and nutrition

Your DNA acts as a permanent blueprint, influencing how your body absorbs, activates, and uses nutrients. Two people can eat the same foods, yet process them differently because of their genes.

 

Some genetic profiles make it harder to get certain nutrients where they are needed most. Understanding these differences helps uncover where extra dietary support may be important.

Our Science

Why insights alone are not enough

Knowing what your body needs is powerful. Acting on it consistently is where real change happens.
 

Your genetic nutrition analysis shows you what to do.
Your health coach helps you figure out how to do it in your daily life.
 

Our coaches work with your personal data to help you navigate food choices, routines, plateaus, and motivation so your plan evolves with you, not against you.

Coaching is tailored to your genetic results

Guidance adapts as your goals and lifestyle change

Support focuses on sustainable habits, not short-term fixes

LEARN MORE ABOUT COACHING

Over 175,000 members trust GenoPalate

Life changing results that last

Happy GenoPalate member knowing DNA privacy is protected. We never sell your data, CLIA-certified and CAP-accredited lab in USA and HIPPA-compliant. Happy GenoPalate member knowing DNA privacy is protected. We never sell your data, CLIA-certified and CAP-accredited lab in USA and HIPPA-compliant. Happy GenoPalate member knowing DNA privacy is protected. We never sell your data, CLIA-certified and CAP-accredited lab in USA and HIPPA-compliant.
Happy GenoPalate member knowing DNA privacy is protected. We never sell your data, CLIA-certified and CAP-accredited lab in USA and HIPPA-compliant.

Backed by science. 
Built on trust.

Your DNA is encrypted, de-identified, and never sold

Delete or download your DNA data anytime

HIPAA-compliant data security protocols

CLIA-certified and CAP-accredited lab testing in USA

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Frequently asked questions

What is included in the Genetic Nutrition Analysis?

The Genetic Nutrition Analysis includes a detailed review of thousands of genetic markers that influence how your body absorbs nutrients, responds to foods, and regulates key health factors like metabolism, inflammation, and energy balance. You’ll receive personalized food scores, optimal nutrient targets, and insights into your nutrient needs, food tolerances, and eating patterns.

How does the DNA test work?

Our saliva-based DNA test is easy to use at home. After ordering, you'll receive a kit with step-by-step instructions. Once you collect your sample and mail it back to our lab, we analyze your genetic data to uncover your nutrition-related traits and deliver personalized results through your secure dashboard.

What kinds of health programs are available?

We offer targeted nutrition programs tailored to your top health concerns. Current options include:

  • Weight Loss – Build sustainable habits rooted in your biology
  • GLP-1 Support – Designed to support you before, during, and after the medication
  • Menopause Support – Navigate hormonal changes with personalized nutrition
  • Longevity & Healthy Aging – Proactively support long-term health and vitality

Your coach will help you select and adapt the program that’s right for you.

Is this service HSA/FSA eligible?

Yes, many of our offerings, including DNA testing, genetic nutrition analysis, and personalized supplements, are eligible for HSA/FSA reimbursement when paired with a Letter of Medical Necessity via our partners at Truemed. We can help you access this documentation if needed.

Is the Genetic Nutrition Analysis backed by science?

Yes. Our recommendations are based on peer-reviewed research and clinical studies that link genetic variations (SNPs) to nutrient metabolism, sensitivities, and dietary needs. Our science team and nutrition experts work together to ensure your plan is built on validated, evidence-based insights.

What does the nutrition coaching membership include?

Your membership includes an onboarding program, bi-weekly 1:1 virtual coaching with a nutrition expert, access to targeted health programs, personalized recipes with macro breakdowns, and a digital dashboard for tracking your habits, meals, and goals. Members also receive exclusive discounts on supplements and additional lab testing.

Can I upload my DNA from 23andMe or AncestryDNA?

Yes. We accept raw genetic data from 23andMe, AncestryDNA, MyHeritage, and FamilyTreeDNA. Uploading your existing DNA file allows us to generate your personalized nutrition insights without needing to take a new test.

Are personalized supplements included in the membership?

Supplements are not included, but your personalized plan may include recommendations based on your genetic and lifestyle data. Members receive exclusive pricing on GenoPalate custom-formula supplements, including personalized vitamins, protein powders, and foundational nutrients.

What if my health goals change over time?

Your plan is designed to evolve. Whether your focus shifts to weight loss, energy, hormone health, or aging support, your nutrition coach will update your program, supplement guidance, and meal strategies to reflect your current priorities.

Do I have to follow a diet?

No restrictive diets here. Instead, you’ll receive flexible food recommendations tailored to your biology and lifestyle. Your coach will help you create realistic, sustainable changes—whether that’s improving energy, supporting metabolism, or optimizing long-term health.