Personalized Nutrition DNA Diet Test & Nutrition Coaching

DNA Day Sale
Our best offer of the year! Unlock 15% off your order →

Trusted by over 175,000 members

Personalized nutrition, built from your biology

Understand how your DNA & food habits influence metabolism

Turn insight into lasting change with personalized coaching & support

Understand how your DNA and food habits shape your metabolism, then turn those insights into lasting change with expert coaching and personalized supplements.

Get started

Take our quiz →

Answer a few questions to find your plan

Title

As Seen In

Title

There is no one-size-fits-all path to wellness

Some people want insight. Some want a more comprehensive, guided approach to lasting health outcomes.

That’s why GenoPalate offers two ways to get started, based on the level of personalization you want.

DNA Nutrition Test

For those who want to understand their genetic nutrition blueprint and make changes on their own.

DNA Day: 15% off at checkout

$179

one-time payment

Select & Continue

FSA/HSA Eligible

Title

Includes:

Genetic analysis of thousands of markers

Daily macro and micronutrient targets

300+ foods scored for your DNA profile

Insights on gluten, lactose, caffeine & alcohol

Stress and eating behavior insights

Personalized supplement formulas & recommendations

At-home saliva test kit

Optional: Upload data from 23andMe, AncestryDNA, MyHeritage, or FamilyTreeDNA (save $50)

1:1 health coaching

DNA Nutrition Test +
Unlimited Health Coaching

For those who want guidance from an expert coach on turning personalized insights into real habits and change.

DNA Day: 15% off at checkout

$149 first month

then, $99 month – cancel anytime

Select & Continue

FSA/HSA Eligible

Title

Includes everything with test, plus:

Unlimited virtual 1:1 sessions with your coach, plus live chat access

First month of foundational coaching starts immediately upon purchase

In-depth review of your results with your health coach

Program continuously personalized based on your results, food habits, blood work, and goals

Maintenance-style coaching plans available for affordable, long-lasting check-ins

Save 20% on all supplements and additional tests

Priority access to expert webinars and education courses

NEW! AI-powered recipe and meal planner

LAUNCHING SOON

Thrive on GLP-1 Wellness Program

Go beyond medication alone with a personalized program built to help you navigate side effects, improve daily nutrition, protect muscle, and create sustainable routines with support tailored to your body.

Limited to 25 participants.

JOIN WAITLIST

Your body is unique.
Your wellness plan should be, too.

At-home saliva collection with cheek swab for DNA-based diet and nutrition reports

Step 1

We analyze your biology

We use DNA testing, food behavior insights, and optional blood markers to understand how your body processes nutrients, stores energy, and responds to food.

Speak with a nutrition coach and registered dietitian for DNA health programs

Step 2

We translate data into action

Our expert health coaches turn your results into clear, personalized nutrition guidance that fits your life and helps you continue to make progress on your goals.

Personalized supplements - protein and fiber blend GenoBlend

Step 3

We support you long term

Continued coaching, personalized supplements, and ongoing adjustments help you build habits that actually stick.

The science of genetics and nutrition

Your DNA acts as a permanent blueprint, influencing how your body absorbs, activates, and uses nutrients. Two people can eat the same foods, yet process them differently because of their genes.

Some genetic profiles make it harder to get certain nutrients where they are needed most. Understanding these differences helps uncover where extra dietary support may be important.

Our Science

The science of genetics and DNA as it relates to your nutrition

Built on the best available scientific evidence
from leading institutions

Why insights alone are not enough

Knowing what your body needs is powerful. Acting on it consistently is where real change happens.

Your genetic nutrition analysis shows you what to do.
Your health coach helps you figure out how to do it in your daily life.

Our coaches work with your personal data to help you navigate food choices, routines, plateaus, and motivation so your plan evolves with you, not against you.

Coaching is tailored to your genetic results

Guidance adapts as your goals and lifestyle change

Support focuses on sustainable habits, not short-term fixes

LEARN MORE ABOUT COACHING

Over 175,000 members trust GenoPalate

Life changing results that last

I was impressed with the information.

"Not only did I find out WHY I’ve been low in vitamin D, but the macros profile helps explain why I might need healthy carbs and not keto."

Terri M

My results came back and I understood why.

"My GenoPalate results have helped shift my food choices in the right direction. I tried Keto and, while I did lose a little weight, I didn’t feel my overall health was improving."

Susan

Very confirming to the way my body likes to eat.

"I thought this was very confirming to the way my body likes to eat and what I perceive is healthy."

Jill B

Helped shift my food choices in the right direction.

"I tried Keto and, while I did lose a little weight, I didn’t feel my overall health was improving. My results came back and I understood why."

Susan

I was surprised and validated.

"I was surprised and validated. I was shocked to find a food I eat multiple times a week wasn't on my recommended foods."

Michelle

I love learning about the actions of foods.

"I've been following the GenoPalate information since joining up, and I love learning about the actions of foods and how my diet can be improved with the recommended changes."

Acs W

My results came back and I understood why.

"My GenoPalate results have helped shift my food choices in the right direction. I tried Keto and, while I did lose a little weight, I didn’t feel my overall health was improving."

Susan

Backed by science.
Built on trust.

Your DNA is encrypted, de-identified, and never sold

Delete or download your DNA data anytime

HIPAA-compliant data security protocols

CLIA-certified and CAP-accredited lab testing in USA

Learn More

Frequently asked questions

What is included in the DNA Nutrition Test?

The Genetic Nutrition Analysis includes a detailed review of thousands of genetic markers that influence how your body absorbs nutrients, responds to foods, and regulates key health factors like metabolism, inflammation, and energy balance. You’ll receive personalized food scores, optimal nutrient targets, and insights into your nutrient needs, food tolerances, and eating patterns.

How does the DNA test work?

Our saliva-based DNA test is easy to use at home. After ordering, you'll receive a kit with step-by-step instructions. Once you collect your sample and mail it back to our lab, we analyze your genetic data to uncover your nutrition-related traits and deliver personalized results through your secure dashboard.

What kinds of health programs are available?

We offer targeted nutrition programs tailored to your top health concerns. Current options include:

Weight Loss – Build sustainable habits rooted in your biology
GLP-1 Support – Designed to support you before, during, and after the medication
Menopause Support – Navigate hormonal changes with personalized nutrition
Longevity & Healthy Aging – Proactively support long-term health and vitality

Your coach will help you select and adapt the program that’s right for you.

Is this service HSA/FSA eligible?

Yes, many of our offerings, including DNA testing, genetic nutrition analysis, and personalized supplements, are eligible for HSA/FSA reimbursement when paired with a Letter of Medical Necessity via our partners at Truemed. We can help you access this documentation if needed.

Is the genetic nutrition analysis backed by science?

Yes. Our recommendations are based on peer-reviewed research and clinical studies that link genetic variations (SNPs) to nutrient metabolism, sensitivities, and dietary needs. Our science team and nutrition experts work together to ensure your plan is built on validated, evidence-based insights.

What does the health coaching membership include?

Your membership includes an onboarding program, unlimited 1:1 virtual coaching with a nutrition expert, access to targeted health programs, personalized recipes with macro breakdowns, and a digital dashboard for tracking your habits, meals, and goals. Members also receive exclusive discounts on supplements and additional lab testing.

Can I upload my DNA from 23andMe or AncestryDNA?

Yes. We accept raw genetic data from 23andMe, AncestryDNA, MyHeritage, and FamilyTreeDNA. Uploading your existing DNA file allows us to generate your personalized nutrition insights without needing to take a new test.

Are personalized supplements included in the membership?

Supplements are not included, but your personalized plan may include recommendations based on your genetic and lifestyle data. Members receive exclusive pricing on GenoPalate custom-formula supplements, including personalized vitamins, protein powders, and foundational nutrients.

What if my health goals change over time?

Your plan is designed to evolve. Whether your focus shifts to weight loss, energy, hormone health, or aging support, your nutrition coach will update your program, supplement guidance, and meal strategies to reflect your current priorities.

Do I have to follow a diet?

No restrictive diets here. Instead, you’ll receive flexible food recommendations tailored to your biology and lifestyle. Your coach will help you create realistic, sustainable changes—whether that’s improving energy, supporting metabolism, or optimizing long-term health.

Personalized nutrition, built from your biology