You're in control of your DNA

We believe there's nothing more personal than your DNA. That’s exactly why we’ve built our business differently.

We don't sell your data. Period.

Our mission is to empower you with personalized nutrition insights, not to profit from your private information. You are the customer, not the product.

Your DNA data is never shared, sold, or used by third-party affiliates. Our business model is built on creating value for you — not other companies — and our future growth is focused on offering even more personalized solutions to help you reach your wellness goals.

Without your trust, our business doesn’t work.

Your DNA is de-identified and encrypted.

Every sample we analyze is stripped of personal identifiers and stored in a secure, encrypted system.

Even within our organization, your genetic data is kept separate from your name, email, or any other personal information.

We are HIPAA-compliant.

We follow the highest standards in data privacy and security.

From the moment your sample is received to how it’s stored and used, our protocols are designed to protect your information at every step.

You’re in full control.

You can request the permanent deletion of your DNA data at any time. No questions asked.

Your data is yours to keep or remove whenever you choose. You can also request a full copy of your DNA file.

It’s yours, after all.

Frequently asked questions

Will GenoPalate share my genetic information with third parties, insurers, or employers?

No. We will never share your genetic or personal information with insurance companies, employers, or any third parties without your explicit consent.

What happens to my saliva sample after it’s tested?

Once your DNA is analyzed by our CLIA-certified lab located in the USA, your sample is securely destroyed. We do not store your physical sample after testing is complete.

Is my genetic information linked to my name or personal details?

No. As soon as your sample is processed, all personal identifiers (like your name, email, and address) are removed. Only de-identified data is used to generate your nutrition insights.

Can I delete my account and all my information?

Yes. You can permanently delete your GenoPalate account and all associated personal and genetic data at any time. Once deleted, it cannot be recovered.