You're Unique. Your Food Should Be Too.

Who we are

GenoPalate is a data-driven, nutritional intelligence company that leverages its large and growing proprietary database of personalized nutrition and food behaviors to change how people make food choices for reaching and maintaining optimal health.

Our mission

Use the power of personal nutrition to build a healthier and happier community.

Nearly 40% of adults and 18 million kids are obese and more than 100 million people are either pre-diabetic or diabetic in the U.S. These conditions are reversible with proper nutrition, but conventional dieting hasn't solved the problem.

Sometimes searching the internet for what's healthy to eat can leave us feeling more confused than we started. Just because a diet worked for one person, doesn't guarantee that it will work for you. Understanding the key to a person’s individual needs for food and nutrition has not been feasible until recently. This is where we come in. 

Our Approach

At GenoPalate, we believe there’s no one-size-fits all approach to wellness and nutrition. We know that genetic factors determine approximately 30% of a person’s health compared to 9% by a person’s healthcare. That’s why we use the power of your DNA to help us cater specifically to you. We use cutting-edge research in the field of genomics and nutrition to decipher your unique genetic code and unlock the key to what makes you, you. 

More Than Genetics

We won't stop at genetics. Our team is working hard to take into consideration more of your preferences and habits to provide you with food and nutrition recommendations tailored to your unique biology and living environment. Our experts aim to create a personalized, holistic wellness plan that will help you take the best possible care of your body and achieve optimal wellness. We want to fundamentally change the way you and your health care providers manage your wellness. 

Continue to Learn

We believe that Food is Medicine, but the science behind how diet can be used to prevent, manage and reverse disease is still young. That's why we are making it part of our mission to build a research collaborative that our customers can both participate in and benefit from. We are dedicated to continually learning more about personalized nutrition so that we can give our users the best and most up-to-date knowledge.

The Team Behind GenoPalate

We are a group of visionary, talented, and hard-working innovators who all believe that food is medicine. 

Our Values


We believe feeling your best starts with a healthy body, and a healthy body starts with nutritious eating. But what eating healthy means to one person may not be the same for another. We're all different, and that's why we personalize food and nutrition recommendations to each and every one of our users based on their genes.


If you trace back all the way to our early ancestors, you will find that food has been bringing people together for centuries. We're not looking to change that. Instead, we aim to transform the way people look at food. Every person is beautifully unique. At GenoPalate, we want to celebrate our differences and bring people together through healthy eating.


With so many chronic diseases in today's world, we know we need to start doing things differently. We believe that we need a new solution for healthy eating, and that GenoPalate will be that solution. We are constantly innovating to give our users the best knowledge in the personalized nutrition space.


At GenoPalate, we believe that the best solutions come from the most passionate and dedicated employees. That's why we've made sure to create a company culture that is ingrained with empathy for the people we serve and a love for healthy eating. Everyday we work hard to do our part in creating a healthier community.


We get it - DNA is personal. That's why trust is so important to us. Keeping your information private and secure is our top priority. Your data is completely de-identified and encrypted in our database and is carefully disposed of by our lab after it has been used to generate your analysis.

Read more about our standards here >

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