Introducing GenoVit! Our new & improved personalized supplements are now available.


You're Unique. Your Food Should Be Too.

Who We Are

GenoPalate is a data-driven, nutritional intelligence company. We use our large and growing proprietary database of personalized nutrition and food behaviors to change how you make food choices. We help you reach and maintain your optimal health.

Our Mission

Use the power of personalized nutrition to build healthier and happier communities.

Nearly 40% of adults and 18 million kids suffer from obesity, and more than 100 million people are either pre-diabetic or diabetic in the U.S. These conditions are reversible with proper nutrition, but conventional dieting hasn't solved the problem.

Sometimes searching the internet for what's healthy to eat can leave you feeling more confused. Just because a certain diet worked for one person, doesn't guarantee that it will work for you. Understanding the key to your nutritional needs hasn't been feasible until recently. This is where we come in. 

Our Nutrition Approach

The GenoPalate team believes there isn’t a one-size-fits-all approach to wellness and nutrition. We know genetic variants determine approximately 30% of your overall health compared to 9% of your health care. That’s why we use DNA tests like to cater specifically to you. If you haven’t taken a DNA test, you can start the process with our DNA test kit.

We use cutting-edge research in genomics and nutrition to decipher your unique genetic information. That’s how we unlock the key to what makes you—you. 

More Than Genetics

We don't stop at genetics. Our team considers your preferences and habits to provide you with food and nutrition recommendations tailored to your unique biology and living environment. 

Our experts aim to create a personalized, holistic wellness plan to meet your body’s needs and achieve optimal health. We want to change the way you and your health care providers manage your wellness. 

Continue to Learn

At GenoPalate, we believe food is medicine. But the science behind how diet prevents, manages, and reverses disease is still in an early stage. That's why we’re making it part of our mission to build a research collaboration where you can take part and benefit. 

We dedicate our time to learning more about personalized nutrition so we can give you the best and most up-to-date knowledge.

The Team Behind GenoPalate

We’re a group of visionary, talented, and hard-working innovators. Our founder, Sherry Zhang, believes nutrigenomics—the study of how nutrition and genes interact—can change lives by helping people reach and maintain their optimal health.

Our Values


The GenoPalate team believes feeling your best starts with a healthy body. And a healthy body starts with nutritious eating. But what that looks like for your neighbor may not look the same for you.

For example, if you have a sensitivity to lactose intolerance, you must limit dairy or suffer the consequences. Yet, your neighbor may have a calcium deficiency and rely on dairy as a primary source. 

We're all different with various food sensitivities and eating predispositions. That's why we personalize nutrition and recommended foods for you based on genetic testing.


Food brings people together. It’s been at the center of human connection for centuries. We're not looking to change that. Instead, we aim to transform the way you look at food. Every one of us is special. Let’s celebrate our differences and come together through healthy eating and nutrition knowledge.


With so many chronic diseases in today's world, we know our society needs a new solution for healthy eating. Your GenoPalate analysis is your solution. We’re constantly working to give you the best knowledge in the personalized nutrition space.


GenoPalate believes the best solutions come from the most passionate and dedicated employees. That's why we created a company culture that’s ingrained with empathy for the people we serve and a love for healthy eating. Every day, we strive to create a healthier community.


We get it—your DNA is personal. That's why trust is so important to us. Keeping your nutrition report and test results private and secure is our top priority. We de-identify your data and encrypt it into our database. Our lab disposes of your data after we use it to generate your dietary analysis. We'll never sell, lease, or share your data without your explicit consent.

Read more about our standards here >

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