Personalization meets proven science

Since 2017, GenoPalate has been at the forefront of nutrition science. Our AI-powered platform is built on thousands of peer-reviewed studies, combining genetic research and biomarker analysis to advance the field of personalized wellness.

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The science of genetics and nutrition

Your DNA acts as a permanent blueprint, influencing how your body absorbs, activates, and uses nutrients. Two people can eat the same foods, yet process them differently because of their genes.

 

Some genetic profiles make it harder to get certain nutrients where they are needed most. Understanding these differences helps uncover where extra dietary support may be important.

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Science that powers your program

We use a multi-layered scientific approach to understand how your body functions and how it needs to be supported. Our proprietary platform combines:

  • DNA insights from thousands of curated SNPs

  • Blood biomarker data to reveal what’s happening in your body today

  • Self-reported lifestyle information like diet, activity, and goals

  • Expert coaching from Registered Dietitians who make it all actionable

Turning insights into outcomes

One cheek swab reveals 650,000+ genetic variants. We analyze scientifically-supported SNPs backed by peer-reviewed science.

A blood panel measures 11 key micronutrients and compares your levels to your body's personalized ranges.

We layer in your current habits, preferences, and objectives for a full picture of your wellness and health.

Our registered dietitians work with you to build a custom wellness program based on your test results, goals, and top health concerns.

We provide the tools for lasting success, including personalized supplements, meal plans, smoothie recipes, and ongoing programs built around your unique biology.

Your DNA sequence has 3 billion base pairs, but only a small portion is relevant to your nutrition. We intentionally only read 650,000 (0.02%) of them to limit unnecessary data exposure and focus on what truly impacts your metabolic health.

Built by leaders in personalized nutrition

Our team combines deep expertise in nutrigenomics, clinical nutrition, data science, and privacy. We're united by the belief that everyone deserves science-backed insights to take control of their health.

Dr. Asif Naseem

Ph.D.

Chief Executive Officer

Dr. Sherry Zhang

Ph.D.

Founder & Board Member

Michael McNally

CPA

Chief Financial Officer

Hector Guillen

Ph.D.

Vice President of Research and Analytics

Amy Vogel

ACE CPT, NASM CNC

Director of Member Engagement & Wellness Programs

Frankie O'Brien

MS, RD, CSSD, LDN

Senior Registered Dietitian

Kelly Van Gorden

MS, RD, CSSD, LDN

Senior Registered Dietitian

Alison Stewart

Personalized Nutrition Coach

Hannah Pekarek

Head Product Manager

Chris Connell

Director of Marketing & eCommerce

Happy GenoPalate member knowing DNA privacy is protected. We never sell your data, CLIA-certified and CAP-accredited lab in USA and HIPPA-compliant.

Backed by science. 
Built on trust.

Your DNA is encrypted, de-identified, and never sold

Delete or download your DNA data anytime

HIPAA-compliant data security protocols

CLIA-certified and CAP-accredited lab testing in USA

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