Personalization meets proven science

Since 2017, GenoPalate has been at the forefront of nutrition science. Our AI-powered platform is built on thousands of peer-reviewed studies, combining genetic research and biomarker analysis to advance the field of personalized wellness.

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Science that powers your program

We use a multi-layered scientific approach to understand how your body functions and how it needs to be supported. Our proprietary platform combines:

  • DNA insights from thousands of curated SNPs

  • Blood biomarker data to reveal what’s happening in your body today

  • Self-reported lifestyle information like diet, activity, and goals

  • Expert coaching from Registered Dietitians who make it all actionable

Turning insights into outcomes

One cheek swab reveals 650,000+ genetic variants. We analyze scientifically-backed SNPs backed by peer-reviewed science.

A blood panel measures 11 key micronutrients and compares your levels to optimal ranges.

We layer in your current habits, preferences, and objectives for a full picture of your health.

Our registered dietitians work with you to build a custom wellness program based on your results, goals, and top health concerns.

We provide the tools for lasting success, including personalized supplements, food guidance, and ongoing programs built around your unique biology.

Your DNA sequence has 3 billion base pairs, but only a small portion is relevant to your nutrition. We intentionally only read 650,000 (0.02%) of them to limit unnecessary data exposure and focus on what truly impacts your metabolic health.

Built by leaders in personalized nutrition

Our team combines deep expertise in nutrigenomics, clinical nutrition, data science, and privacy. We're united by the belief that everyone deserves science-backed insights to take control of their health.

Dr. Asif Naseem

Ph.D.

Chief Executive Officer

Dr. Sherry Zhang

Ph.D.

Founder & Board Member

Hector Guillen

Ph.D.

Vice President of Research and Analytics

Amy Vogel

ACE CPT, NASM CNC

Director of Member Engagement & Wellness Programs

Frankie O'Brien

MS, RD, CSSD, LDN

Lead Registered Dietitian

Kelly Van Gorden

MS, RD, CSSD, LDN

Registered Dietitian

Maddie VanCuren

MA, RDN, LDN

Registered Dietitian

Hannah Pekarek

Head Product Manager

Chris Connell

Director of Marketing & eCommerce

Backed by science. 
Built on trust.

Your DNA is encrypted, de-identified, and never sold

Delete or download your DNA data anytime

HIPAA-compliant data security protocols

CLIA-certified and CAP-accredited lab testing in USA

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