Since 2017, GenoPalate has been at the forefront of nutrition science. Our AI-powered platform is built on thousands of peer-reviewed studies, combining genetic research and biomarker analysis to advance the field of personalized wellness.
We use a multi-layered scientific approach to understand how your body functions and how it needs to be supported. Our proprietary platform combines:
DNA insights from thousands of curated SNPs
Blood biomarker data to reveal what’s happening in your body today
Self-reported lifestyle information like diet, activity, and goals
Expert coaching from Registered Dietitians who make it all actionable
Turning insights into outcomes
One cheek swab reveals 650,000+ genetic variants. We analyze scientifically-backed SNPs backed by peer-reviewed science.
A blood panel measures 11 key micronutrients and compares your levels to optimal ranges.
We layer in your current habits, preferences, and objectives for a full picture of your health.
Our registered dietitians work with you to build a custom wellness program based on your results, goals, and top health concerns.
We provide the tools for lasting success, including personalized supplements, food guidance, and ongoing programs built around your unique biology.
Your DNA sequence has 3 billion base pairs, but only a small portion is relevant to your nutrition. We intentionally only read 650,000 (0.02%) of them to limit unnecessary data exposure and focus on what truly impacts your metabolic health.
Built by leaders in personalized nutrition
Our team combines deep expertise in nutrigenomics, clinical nutrition, data science, and privacy. We're united by the belief that everyone deserves science-backed insights to take control of their health.
Dr. Asif Naseem
Ph.D.
Chief Executive Officer
Dr. Sherry Zhang
Ph.D.
Founder & Board Member
Hector Guillen
Ph.D.
Vice President of Research and Analytics
Amy Vogel
ACE CPT, NASM CNC
Director of Member Engagement & Wellness Programs
Frankie O'Brien
MS, RD, CSSD, LDN
Lead Registered Dietitian
Kelly Van Gorden
MS, RD, CSSD, LDN
Registered Dietitian
Maddie VanCuren
MA, RDN, LDN
Registered Dietitian
Hannah Pekarek
Head Product Manager
Chris Connell
Director of Marketing & eCommerce
Backed by science. Built on trust.
Your DNA is encrypted, de-identified, and never sold
Delete or download your DNA data anytime
HIPAA-compliant data security protocols
CLIA-certified and CAP-accredited lab testing in USA