Eat For Your Genes

GenoPalate provides you personalized dietary guidance based on your DNA. Shop at Murphy's Markets with a newfound perspective, choosing foods and prepared meals that align with your genetic nutritional needs.

Choose your DNA upload method

Personalized Nutrition Powered By Your DNA

Results delivered in 24 hours

Upload Your Existing DNA Data

Already have your DNA data from 23andMe or AncestryDNA? Upload your raw genetic data now to receive your personalized Essential Nutrition Report.

$159 $199  –  save $20!

Results delivered in 4-6 weeks

Order a DNA Collection Kit

New to DNA testing? Order our easy-to-use DNA Collection Kit, collect your sample at home, and send it back to our lab for analysis to receive your Essential Nutrition Report.

$179 $199  –  limited time only!

Protecting your DNA data is our top priority

Your trust. Our responsibility.
100% Fairtrade Cocoa

Robust Data Protection

We employ state-of-the-art security measures to protect your genetic data. This includes advanced encryption technology and secure storage systems, ensuring that your information is guarded against unauthorized access.

Natural Ingredients

Strict Privacy Policies

We adhere to strict privacy policies, guaranteeing that your data is not shared without your explicit consent. Our approach to data privacy is transparent and user-centric, giving you control over your own genetic information.

100% Palm Oil Free

Ethical Standards

Our commitment to data protection is rooted in ethical standards that prioritize your privacy. We continuously update our practices to stay ahead of technological advancements and maintain the highest levels of data security.

Closed Process

Your Data, Your Rights

We believe in empowering you not only through personalized nutrition but also by respecting your rights to your data. You have the full right to access, amend, or delete your genetic information from our records at any time.

The Food As Medicine Revolution

Introducing the innovative collaboration between GenoPalate and Murphy's Markets, where your genetic blueprint guides your diet. We marry our DNA-based nutrition insights with Murphy's Markets wholesome food selections to revolutionize your eating habits.

Our Mission

We empower you with personalized dietary guidance based on your DNA. Shop at Murphy's Markets with a newfound perspective, choosing foods that align with your genetic nutritional needs.

The Difference

Move beyond generic diet advice. Your unique genetic makeup determines your ideal diet. With your DNA analysis and Murphy's Markets quality foods, your grocery shopping becomes a tailored wellness journey.