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Earth Fare and GenoPalate Enhance Partnership with Wellness Meal Kits for Personalized Nutrition

Leading Grocery with Personalized Wellness Meals for Health Objectives

MILWAUKEE, WI (April 23, 2024) -- Earth Fare, the grocery chain committed to offering clean and sustainable food choices, this year announced an exclusive collaboration with GenoPalate, a leader in personalized nutrition science. Building upon their shared commitment to revolutionizing wellness in the grocery industry, Earth Fare and GenoPalate this month introduced a line of meal kits tailored to two of consumers’ most common needs: Healthy Weight and Athletic Performance.

This month, Earth Fare’s Healthy Weight option is savory Greek Meatballs, made with a perfectly seasoned blend of turkey and pork—free of added hormones and antibiotics—and drizzled with a rich roasted red pepper sauce. The dish is complimented with a light Mediterranean bean salad and a bright Brussel sprout slaw. The delicious combination is packed with fiber, protein, healthy fats, and complex carbohydrates, all of which are proven to help diners feel full and satisfied. The Athletic Performance meal includes Almond Crusted Salmon, featuring Earth Fare’s sustainably sourced salmon paired with vegetable quinoa salad and lentil salad with yellow squash. This meal option features high levels of protein, iron, leucine, and other nutrients designed to help athletes perform at their peak. Each meal can be prepared in less than 15 minutes using the microwave and oven.

The kits are curated by GenoPalate’s registered dietitians and will roll out new options each month featuring seasonal flavors. Meal kits are affordably priced and are prepared in each Earth Fare location daily, made from Earth Fare’s premium ingredients that are always free of artificial additives and other harmful ingredients.

“We hear time and time again that one of the biggest barriers to healthy eating is lack of time to cook,” said Frankie O’Brien, Lead Dietitian at GenoPalate. “We are excited to share these meal kits in our ongoing effort to serve as a resource for shoppers on their wellness journey.”

"Our partnership with GenoPalate marks a transformative step for consumer relationships with their local grocery. By offering meals that cater to an individual wellness goal and DNA, we're deepening the connection between our customers and their food choices, enhancing our community's experience with Earth Fare." - Henry Kugler, COO, Earth Fare

Earth Fare is the first grocery retail partner for GenoPalate, the leading US genomic nutrition platform. To date, more than 170,000 people have taken steps toward improving their wellness by gaining knowledge about their specific nutritional needs.

About Earth Fare: Earth Fare is the leading natural and organic grocery store in the Midwest and Southeast, with 18 locations in seven states. Led by its pioneering Boot List, Earth Fare is the only grocery market to develop a Food Philosophy that bans all artificial ingredients, trans fats, high fructose corn syrup, and added hormones and antibiotics. We read the labels so you don’t have to.

About GenoPalate: Built on years of analyzing clinical trials and nutrigenetic studies, our algorithm generates 23 personalized nutrition recommendations and up to 140 optimal food suggestions based on our member’s DNA. With a custom formula multivitamin and protein fiber powder, optimal food recommendations, and dietitian coaching, GenoPalate eliminates the guesswork and helps our members achieve sustained daily wellness.


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