Trusted by over 175,000 members

Discover the missing piece to your nutrition

Personalized nutrition programs built around your DNA, lifestyle, and goals with nutrition coaching every step of the way.

Discover what's possible

One-size-fits-all plans don’t work. Ours is built for you.

We start by analyzing your DNA, lifestyle, and diet to reveal how your body responds to nutrients, stress, and food. Then, our nutrition coaches guide you through a personalized program built to match your biology and your health goals.

Get started

What's included in your plan

Genetic Nutrition Analysis

Thousands of genetic markers are analyzed to identify your nutrient and supplement needs, food matches, wellness insights, and so much more.

Personalized Nutrition Coaching

Work 1:1 with a certified nutrition coach to turn insights into results and stay accountable.

Expert-led Health Programs

Structured guidance for weight management, longevity, menopause, GLP-1 support, and general wellness.
Title

As Seen In

Title

How would you like to get started?

To create your nutrition baseline and personalized program, we start with your DNA. Choose the option that works best for you.

Upload existing DNA data

Upload your raw genetic data from 23andMe, AncestryDNA, MyHeritage, or FamilyTreeDNA to unlock your personalized nutrition insights.

$149

Includes free month of nutrition coaching ($99)

Select & Continue

FSA/HSA Eligible

At-home DNA kit

Order our easy-to-use saliva test, collect your sample at home, and send it to our lab. We’ll analyze your DNA and deliver personalized nutrition insights based on your unique biology.

$199

Includes free month of nutrition coaching ($99)

Select & Continue

FSA/HSA Eligible

Beta Now Open

DNA + Blood Nutrition Program

Apply to enroll in a first-of-its-kind program that builds your baseline using DNA, lifestyle, diet, and blood work focused on 11 core nutrients, to create an dietitian-led plan that corrects nutrient gaps and helps you reach your wellness goals.

Apply Now

How GenoPalate works

Step 1

We baseline you using your DNA, diet, and lifestyle data to build a deep understanding of your unique needs.

Step 2

You’ll partner with a nutrition coach to build a personalized program focused on your top health concerns and goals.

Step 3

Put your plan into action with targeted supplements, tailored meal plans, and expert support that adapts as you progress.

Step 4

Stay confident knowing you’re following a wellness plan designed just for you.

Expert-led programs tailored to your health priorities

Your coach will place you into the program that aligns best with your top concerns. Each is designed to support lasting change.

Supported every step of the way

You aren’t on this journey alone. With expert nutrition coaching, you gain the clarity and confidence to take control of your health and wellness.

94%

of members said their nutrition coach was extremely or very effective in helping them understand their personalized recommendations¹

92%

left the session confident that they’ll succeed in their nutrition goals as a result of their session with a GenoPalate nutrition coach¹

84%

of members said they would recommend our genetic nutrition coaching to others¹

¹Based on a retrospective analysis of self-reported feedback from members who completed a post-consultation survey after their initial session with a GenoPalate nutrition coach.

Over 175,000 members trust GenoPalate

Life changing results that last

Backed by science. 
Built on trust.

Your DNA is encrypted, de-identified, and never sold

Delete or download your DNA data anytime

HIPAA-compliant data security protocols

CLIA-certified and CAP-accredited lab testing in USA

Learn More

Frequently asked questions

What is included in the Genetic Nutrition Analysis?

The Genetic Nutrition Analysis includes a detailed review of thousands of genetic markers that influence how your body absorbs nutrients, responds to foods, and regulates key health factors like metabolism, inflammation, and energy balance. You’ll receive personalized food scores, optimal nutrient targets, and insights into your nutrient needs, food tolerances, and eating patterns.

How does the DNA test work?

Our saliva-based DNA test is easy to use at home. After ordering, you'll receive a kit with step-by-step instructions. Once you collect your sample and mail it back to our lab, we analyze your genetic data to uncover your nutrition-related traits and deliver personalized results through your secure dashboard.

What kinds of health programs are available?

We offer targeted nutrition programs tailored to your top health concerns. Current options include:

  • Weight Loss – Build sustainable habits rooted in your biology
  • GLP-1 Support – Designed for users of Ozempic®, Wegovy®, or similar medications
  • Menopause Support – Navigate hormonal changes with personalized nutrition
  • Longevity & Healthy Aging – Proactively support long-term health and vitality

Your coach will help you select and adapt the program that’s right for you.

Is this service HSA/FSA eligible?

Yes, many of our offerings, including DNA testing, genetic nutrition analysis, and personalized supplements, are eligible for HSA/FSA reimbursement when paired with a Letter of Medical Necessity via our partners at Truemed. We can help you access this documentation if needed.

Is the Genetic Nutrition Analysis backed by science?

Yes. Our recommendations are based on peer-reviewed research and clinical studies that link genetic variations (SNPs) to nutrient metabolism, sensitivities, and dietary needs. Our science team and nutrition experts work together to ensure your plan is built on validated, evidence-based insights.

What does the nutrition coaching membership include?

Your membership includes an onboarding program, bi-weekly 1:1 virtual coaching with a nutrition expert, access to targeted health programs, personalized recipes with macro breakdowns, and a digital dashboard for tracking your habits, meals, and goals. Members also receive exclusive discounts on supplements and additional lab testing.

Can I upload my DNA from 23andMe or AncestryDNA?

Yes. We accept raw genetic data from 23andMe, AncestryDNA, MyHeritage, and FamilyTreeDNA. Uploading your existing DNA file allows us to generate your personalized nutrition insights without needing to take a new test.

Are personalized supplements included in the membership?

Supplements are not included, but your personalized plan may include recommendations based on your genetic and lifestyle data. Members receive exclusive pricing on GenoPalate custom-formula supplements, including personalized vitamins, protein powders, and foundational nutrients.

What if my health goals change over time?

Your plan is designed to evolve. Whether your focus shifts to weight loss, energy, hormone health, or aging support, your nutrition coach will update your program, supplement guidance, and meal strategies to reflect your current priorities.

Do I have to follow a diet?

No restrictive diets here. Instead, you’ll receive flexible food recommendations tailored to your biology and lifestyle. Your coach will help you create realistic, sustainable changes—whether that’s improving energy, supporting metabolism, or optimizing long-term health.