Our Science

Personalization meets proven science

Since 2017, GenoPalate has been at the forefront of nutrition science. Our AI-powered platform is built on thousands of peer-reviewed studies, combining genetic research and biomarker analysis to advance the field of personalized wellness.

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The science of genetics and nutrition

Your DNA acts as a permanent blueprint, influencing how your body absorbs, activates, and uses nutrients. Two people can eat the same foods, yet process them differently because of their genes.

Some genetic profiles make it harder to get certain nutrients where they are needed most. Understanding these differences helps uncover where extra dietary support may be important.

Founded on the best available scientific evidence
from leading institutions

Science that powers your program

We use a multi-layered scientific approach to understand how your body functions and how it needs to be supported. Our proprietary platform combines:

DNA insights from thousands of curated SNPs
Blood biomarker data to reveal what’s happening in your body today
Self-reported lifestyle information like diet, activity, and goals
Expert coaching from Registered Dietitians who make it all actionable

Turning insights into outcomes

One cheek swab reveals 650,000+ genetic variants. We analyze scientifically-supported SNPs backed by peer-reviewed science.

A blood panel measures 11 key micronutrients and compares your levels to your body's personalized ranges.

We layer in your current habits, preferences, and objectives for a full picture of your wellness and health.

Our registered dietitians work with you to build a custom wellness program based on your test results, goals, and top health concerns.

We provide the tools for lasting success, including personalized supplements, meal plans, smoothie recipes, and ongoing programs built around your unique biology.

Your DNA sequence has 3 billion base pairs, but only a small portion is relevant to your nutrition. We intentionally only read 650,000 (0.02%) of them to limit unnecessary data exposure and focus on what truly impacts your metabolic health.

Company Leadership

Our team combines deep expertise in nutrigenomics, clinical nutrition, data science, and privacy. We're united by the belief that everyone deserves science-backed insights to take control of their health.

Dr. Asif Naseem

Ph.D.

Chief Executive Officer

Dr. Hector Guillen

Ph.D.

Chief Scientific Officer

Michael McNally

CPA

Chief Financial Officer

Hannah Pekarek

Head Product Manager

Frankie O'Brien

MS, RD, CSSD, LDN

Senior Registered Dietitian

Kelly Van Gorden

MS, RD, CSSD, LDN

Registered Dietitian

Alison Stewart

CS,CHS

Certified Health Coach & Program Lead

Chris Connell

Director of Marketing & Partnerships

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Board of Directors & Advisors

Our board brings together some of the most respected leaders in healthcare, science, policy, and innovation. Their collective expertise helps ensure GenoPalate remains at the forefront of personalized nutrition, translating cutting-edge science into trusted, real-world impact.

John Byrnes

Board Member

A longtime private equity investor and business leader, he is the Founder and retired Chairman of Mason Wells and has played an influential role in advancing innovation through the Wisconsin Technology Council, the Governor’s Economic Growth Council, and the Medical College of Wisconsin. His background spans finance, genomics, and early-stage technology investment.

Sherry Zhang, Ph.D.

Board Member

Founder of GenoPalate, she is a genomics scientist and research leader with 18 years of experience in obesity genomics. She also serves as Executive Director of the Price Lab at the Buck Institute and faculty at the Medical College of Wisconsin, where her work focuses on advancing molecular science and personalized wellness.

Harald Stelzer

Board Member

A healthcare and life sciences executive with 30 years of experience, he has held leadership roles across Dohmen, Genzyme, Abbott Labs, Schwarz Pharma, and MoMo Diagnostics. His expertise spans corporate strategy, commercial innovation, product development, and alliance management, and he has been recognized by Crain’s Chicago Business as a leading healthcare innovator.

Joe Smith, MD, Ph.D.

Board Member

A physician, scientist, and healthcare executive, he has led innovation across Digital Health Corp, Reflexion Health, BD, Johnson & Johnson, Boston Scientific, and the West Health Institute. With faculty experience at Washington University School of Medicine and training from Johns Hopkins, MIT, and Harvard Medical School, he brings deep expertise across digital health, medical devices, and clinical innovation.

Tommy Thompson

Board Advisor

One of the most recognized public servants in modern healthcare and public policy, he served four terms as Governor of Wisconsin and later as U.S. Secretary of Health and Human Services under President George W. Bush. He is widely respected for his leadership in healthcare innovation, public health, and prevention-focused policy.