A new standard in personalized nutrition, combining DNA, lifestyle, diet, and blood biomarkers with expert guidance to support outcomes like weight loss, GLP-1 and menopause support, and longevity.
Milwaukee, WI, September 9, 2025 – GenoPalate is launching a new era in personalized nutrition, centered around expert coaching, expanded testing, and tailored care for the health concerns that matter most. With a redesigned platform built to support long-term success, GenoPalate now offers integrated programs, including weight management, GLP-1 support, menopause, longevity, and metabolic health, each guided by Registered Dietitians and built on the latest scientific research.
More than just insights, members receive goal-focused coaching that turns their data into a practical, personalized nutrition plan. Dietitians co-create each program using multiple inputs, including DNA, blood markers, diet, and phenotypical data, helping members build sustainable habits and stay accountable over time.
“We’re moving beyond insights and into transformation,” said Dr. Asif Naseem, CEO of GenoPalate. “This launch marks a turning point not just for our company, but for the entire personalized nutrition space. We’re giving our members practical tools to take real action on their health & wellness, supported by science, data, and expert guidance.”
To strengthen our scientific foundation, GenoPalate has also introduced an expanded baseline assessment that includes a clinical-grade blood panel measuring 11 essential nutrients, combined with a soon-to-launch Food Frequency Questionnaire to capture real-world dietary patterns. These inputs enable GenoPalate to deliver more precise recommendations and evolve its nutrition algorithms with each member's journey.
As part of this evolution, GenoPalate has formed a new partnership with WellSync. This collaboration enables us to offer clinical care when appropriate, providing our members with seamless access to telehealth consultations and prescription medications, including GLP-1, to complement their nutrition plans.
"Most people don’t fail at weight loss because they lack effort; they fail because the tools they’re given are one-size-fits-all. GenoPalate is changing that with personalized nutrition rooted in genetics, and we’re proud to help close the loop by adding access to prescription GLP-1 medications through WellSync,” said Joe Rector, CEO of WellSync. “Together, we’re creating a truly individualized path to sustainable weight loss; one that’s science-backed, dietitian-supported, and actually built around how each person’s body works.”
The launch also introduces a modernized brand identity that reflects GenoPalate’s shift from a genetics company to a complete platform for personalized nutrition and ongoing wellness.
GenoPalate is taking a comprehensive approach to craft personalized programs tailored to our members' unique health and wellness needs, and provides a variety of services.
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Registered Dietitian–led coaching programs aligned with members' top health concerns and goals
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Blood panel testing to measure 11 key micronutrients from home
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A Food Frequency Questionnaire that identifies dietary habits and gaps
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Curation of thousands of genetic biomarkers that code for chronic conditions related to nutritional health
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Access to prescription care, including GLP-1 medications, through WellSync telehealth partnership
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Highly personalized supplement recommendations, including micronutrients and macronutrients
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Personalized recipes for smoothies & shakes, meals, as well as meal plans
Memberships begin at $99 per month and are available nationwide. All programs include onboarding with a nutrition coach and the option to baseline using at-home testing kits. Nutrition coaching, personalized supplements, and clinical care are accessible through GenoPalate’s app and web platform.
To get started, visit www.genopalate.com
About GenoPalate
GenoPalate is the leading personalized nutrition platform using genetics, blood biomarkers, diet, and lifestyle data to guide individuals toward long-term wellness. Since 2016, GenoPalate has helped over 175,000 members optimize their nutrition with expert-led programs and science-backed recommendations tailored to their bodies and health concerns.
