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The Evolution of Personalized Supplements

According to the CDC, over half of Americans take multivitamins or dietary supplements. Whether you have a limited variety in your diet, avoid certain food groups, or simply want to ensure you get all necessary nutrients, supplements can be a helpful complement to a well-balanced diet. But here’s the twist—they’re not meant to replace wholesome food; rather, they enhance what you already have.

In today's crowded market of multivitamins, you may be overwhelmed by the choices available. There are hundreds of brands and formulations, and figuring out which vitamins your body really needs can be challenging. This is where personalized supplements come in. Instead of relying on a one-size-fits-all approach, personalized supplements take into account your unique factors—age, sex, diet, and even genetics—to craft a formula that suits you perfectly.

Personalized vs. Customized Supplements

Not all supplements claiming customization are created equal. The typical multivitamin available in stores is designed based on the average nutritional needs of the population. However, some companies take it a step further by allowing you to build a custom pack through a simple quiz, offering a level of personalization based on your lifestyle and health goals. Yet, to tailor your supplement to your body's requirements, true personalization uses deeper insights like your genetic data.

By using methods ranging from questionnaires and blood tests to, most expansively, DNA tests, personalized supplement systems analyze how well your body absorbs specific nutrients. The field of nutrigenetics—studying how your genes interact with nutrients—forms the backbone of these advanced personalized formulas. With DNA-based insights, companies can adjust vitamin amounts to match your body’s capacity to absorb them, ensuring you get exactly what you need and nothing extra.

How Do You Get a Personalized Supplement?

Most personalized supplement brands, including our own, offer an easy-to-access service online. Typically, you'll start by ordering a DNA test kit delivered directly to your door. With a simple cheek swab, you provide a saliva sample that is sent to the lab. Once analyzed, your personalized supplement formula becomes available in your online account. With a subscription model, your custom multivitamins are delivered right to you every month—no more trips to the grocery store or drugstore.

If you’re ready to move beyond the generic one-size-fits-all multivitamin, now is the time to start your personalized nutrition journey. Order your DNA test or upload your existing data, and in just a few weeks, you’ll have access to a unique supplement formula tailored just for you.

GENETIC NUTRITION REPORT

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