Privacy Policy


GenoPalate, Inc. (“GenoPalate,” “we,” “us,” or “our”) offers a DNA testing service (the “DNA Test Services”) that enables users to provide DNA samples, from which we extract DNA and perform certain tests. PLEASE READ THIS PRIVACY POLICY CAREFULLY BEFORE USING OR PURCHASING THE DNA TEST SERVICES. BY USING OR PURCHASING THE DNA TEST SERVICES, YOU CONSENT TO GENOPALATE’S COLLECTION, USE, STORAGE, AND DISCLOSURE OF THE INFORMATION YOU PROVIDE IN ACCORDANCE WITH THIS PRIVACY POLICY. BY USING OR PURCHASING THE DNA TEST SERVICES, YOU ALSO AGREE TO THE DNA TEST TERMS OF SERVICE POSTED HERE. PERSONS UNDER THE AGE OF 18 ARE PROHIBITED FROM PURCHASING DNA TEST SERVICES. IF YOU SUBMIT A DNA SAMPLE OF A PERSON UNDER THE AGE OF 18, OR OTHERWISE USE THE DNA TEST SERVICES ON BEHALF OF A PERSON UNDER THE AGE OF 18, YOU REPRESENT THAT YOU ARE THE MINOR’S PARENT, LEGAL GUARDIAN, OR HAVE EXPLICIT PERMISSION FROM THE MINOR’S PARENT OR GUARDIAN TO DO SO. BY PURCHASING OR USING THE DNA TEST SERVICES, YOU REPRESENT AND WARRANT THAT YOU ARE ELIGIBLE TO DO SO IN ACCORDANCE WITH THIS AGREEMENT. GenoPalate Collection of Personal Information We collect information we believe is necessary for our legitimate business interests. Here are some examples of the types of personal information we request or collect, or you provide: i) Name, contact information, and payment details: GenoPalate asks for your name and email address when you purchase or use the DNA Test Services. In addition, we may need to know your postal address and payment details to facilitate payment and fulfilment for any purchases you may choose to make. The amount of other personal information you decide to submit to GenoPalate is up to you. ii) Genetic information: This is generated when you submit a DNA sample and we perform the DNA Test Services. The resulting genetic information and test results is kept by us or on our behalf by third parties with whom we contract. All DNA samples are stored either at the testing laboratory or other storage facilities and may be kept by us unless or until circumstances require us to destroy the sample or it is no longer suitable for testing purposes. iii) Your feedback:. Your suggestions, comments, or other feedback (collectively, “Feedback”) to us with respect to our offerings and services, including the DNA Test Services, are welcomed by us. Feedback is voluntary and we are not required to hold it in confidence. We may use Feedback for any purpose. You hereby grant us an irrevocable, non-exclusive, perpetual, royalty-free license to use, display, copy, distribute, modify, make derivative works of, sell, and import the Feedback in connection with our business, including enhancement of the DNA Test Services. iv) Minors: The DNA Test Services are not designed for, intended to attract, or directed toward children under the age of 13. A parent or guardian, however, may collect a saliva sample from, create an account for, and provide information related to, his or her child. The parent or guardian assumes full responsibility for ensuring that the information that he/she provides to GenoPalate about his or her child is kept secure and that the information submitted is accurate. GenoPalate Use of Personal Information When you provide us with any personal information, which includes your DNA sample, that personal information will be stored and processed in the United States of America and you specifically consent to the transfer, storage, and processing of that personal information to and in the United States, which you recognize may provide a different level of protection for personal information than in your country of residence. Subject to the restrictions described in this Privacy Policy and applicable law, we may use personal information for any reasonable purpose related to the business, including to communicate with you, to provide you information about GenoPalate’s products and services, to respond to your requests, to update our product offerings, to let you know about offers of interest from GenoPalate, and to prepare and perform demographic, benchmarking, advertising, marketing, and promotional studies. In particular, we may use personal information as follows: i) To provide the DNA Test Services: We primarily use personal information to provide you with relevant information such as the testing results or to address customer service needs and requests. GenoPalate may also use information to let you know about new features or other offers of interest from GenoPalate. We also use personal information to fulfill the purposes for which you have provided the personal information, such as processing your order. ii) Verification: We will use personal information to verify your identity so that you can purchase DNA Test Services or completing financial transactions relating to payments you make online. iii) For internal business purposes: In order to improve the DNA Test Services, we may use personal information for internal data analysis, studying how the DNA Test Services are used, identifying usage trends and determining the effectiveness of promotional campaigns. iv) To communicate with you: GenoPalate may communicate with you for the purpose of informing you about changes to GenoPalate or of any GenoPalate-related products and services. Our communications with you will generally be via email, but may be made via telephone, direct mail, or another method of communication in select circumstances. You may also receive special or promotional offers from GenoPalate, or third parties trusted by GenoPalate. If you do not want to continue to receive promotional emails, you may opt out at any time by using the unsubscribe link listed in the email or by contacting us as described in the Contact Us section below. If you wish to opt out of other methods of communication, please contact us by the contact information below. v) To perform research: GenoPalate will internally analyze testing results to make discoveries in the study of genealogy, medicine, and other topics. In addition, if you voluntarily agreed to other or additional consents, we may use the results and other information for the purposes of collaborative research and publication and in accordance with such consent Disclosures of Personal Information to Third Parties GenoPalate will not disclose personal information to third parties except in very limited circumstances which are set out below. Before GenoPalate begins to transfer personal information to any third party acting as our agent, we will confirm that they have adopted, are subject to, or are contractually obligated to comply with the principles and objectives of this Privacy Policy. Examples of the limited scenarios where GenoPalate may disclose personal information to third parties are: (a) with your knowledge and any relevant consents (for example, when you decide to share your results with others); (b) as described in this Privacy Policy; (c) as may be required by law, regulatory authorities, or legal process; (d) as permitted to protect the rights or property of GenoPalate or other customers (including outside your country of residence); (e) to enforce our terms and conditions; (f) to prevent fraud or cybercrime; or (g) to permit us to pursue available remedies or limit the damages that we may sustain. If we are involved in a merger, acquisition, sale, bankruptcy, insolvency, reorganization, receivership, assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, or a change of control, there may be a disclosure of your personally identifiable information to another entity related to such event, and we may not control how the information is treated, transferred, or used by that entity. Under the protection of appropriate agreements, we may disclose personal information to third party service providers we use to perform various tasks for us, including for the purposes of data storage, consolidation, retrieval, analysis, or other processing, as well as effective management of customer information and to help us communicate with you. For example, we use third parties to process payments from you and to help manage relationships with you. For performing the DNA Test Services, we may use approved specialized laboratories or storage facilities. These third-parties are only given access to that information needed to perform their services, and are prohibited from using it for other purposes. These third parties may include affiliated and unaffiliated service providers in in the United States. Non-Personal Information Your use of the DNA Test Services may result in the storage or collection of information that does not personally identify you (“Non-Personal Information”), such as demographic data, year of birth or age groups, geographic areas, gender, and the fact that you purchased DNA Test Services. Non-Personal Information also includes personal information that has been aggregated in a manner such that the end-product does not personally identify you or any other user of the website, for example, by using personal information to calculate the percentage of our users who have a particular telephone area code or who are female. Because Non-Personal Information does not personally identify you, we may use Non-Personal Information for any purpose, including sharing that information with third parties. In some instances, we may combine Non-Personal Information with personal information (such as combining your name with your geographical location). If we do combine any Non-Personal Information with personal information, the combined information will be treated by us as personal information, as long as it is combined, and its use by us will be subject to this Privacy Policy. Security We use commercially reasonable safeguards to preserve the integrity and security of the collected information. We do not, however, warrant the integrity and security of the collected information. Changes to this Privacy Policy We reserve the right at our discretion to change the Privacy Policy at any time. We will post the most current version of the Privacy Policy to our website. If we make a material change to the Privacy Policy, we will notify you either by posting a notice on our website or by contacting you through the email address associated with your purchase. Changes will take effect as described in the notice. If any change to the Privacy Policy is unacceptable to you, you must immediately discontinue your use of the DNA Test Services and notify us as provided in the “Contacting Us” section below. If you use or purchase DNA Testing Services after the change takes effect, you accept the Agreement as modified. The Agreement was last modified on April 12, 2017. You can contact us via email or at the following address: GenoPalate, Inc. 470 S Elmridge Ave Brookfield, WI 53005 Phone: 4148016686 Email: